Today I got an @ reply from an interesting Twitter account, @DropBox64Gb. To keep it short, don't bother to go there; it's already been suspended. This happened not long after I tweeted something out above voting for Dropbox in the Webby awards (you should too by the way, they are awesome).
The tweet was short and simple, and showed the Dropbox logo, with the display name DropBox; Wanna get a free 64Gb DropBox Account?
followed by one of the web's worst, ugliest, shittiest entities, a short url. In this case it was crafted with a custom url, also something/DropBox64Gb. Note the capital B in DropBox, and the lower case b in Gb. They are they keys, for in the real world the company is called "Dropbox" and Gb is gigabits, not gigabytes as many people would think at a cursory glance.
followed by one of the web's worst, ugliest, shittiest entities, a short url. In this case it was crafted with a custom url, also something/DropBox64Gb. Note the capital B in DropBox, and the lower case b in Gb. They are they keys, for in the real world the company is called "Dropbox" and Gb is gigabits, not gigabytes as many people would think at a cursory glance.
This immediately aroused me. No, not in that way. I actually thought for a few minutes that Dropbox might have been engaging in some controversial marketing. Why? 64Gb, is as I say, nomenclature for 64 gigabits, not gigabytes. It's roughly 8GB. If you complete enough referrals as a free Dropbox account user, you can get an 8GB account. So I was hoping Dropbox were watching Twitter using a sensor and offering a few lucky Tweeters a quick path to more storage.
Apparently this linkage was way too tenuous as it turned out that it was just some enterprising and spammy person spruiking his/her own Dropbox referral link, over Twitter. What are your thoughts on guerilla marketing, and would this have worked if it were real?
Disclosure; I love Dropbox, I think it's designed really well and simply fills an annoying hole in my online life. If you want to try it out, in contrast to the person I talk about here, just click my actual referral link and you'll get 250MB (bytes!) free space for signing up this way; https://www.dropbox.com/referrals/NTQ3NzEwMTE5
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Nick Wade
Rambling man. Sometimes literally.
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 sent from threadsy
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