Like many, I'm really enjoying watching the best nations in football (as opposed to American Football) play their matches at the World Cup. It's the pinnacle of the sport, the top competition, with countries from all over the planet playing in a true world championship. Something about it always gets me going. And of course, I'm disappointed that my home country Australia isn't doing well. I'm writing this before Australia's 3rd (and probably final) group match today - there's something I want to "get off my chest" - pun intended.
Two things happened in recent games that got me thinking about the business of football. There's been quite the fuss about refereeing at the 2010 World Cup; I think it's an incredibly high-pressure job, FIFA lays out strict rules on areas they want ref's to crack down on during World Cup matches, and the rules of the game lay out some pretty clear situations too. What I did get to thinking was that football is simply a business, and like any business making a product, you can't mistreat your biggest most important customers, favour your smaller customers, and expect your revenue to continue growth as it did before.
Handball 1:
He's fighting for the ball, in a tangle with an opposing player. I give him the benefit of the doubt on the first one.
Handball 2:
Hold on a second, moments later we also see this? In case you're thinking that one's also "accidental" consider a supplemental view...
Handball 2 supp:
Yep - that arm looks (to me, remember I'm not a football qualified official) to be unnaturally extended, both up, and behind a ball that might have otherwise passed his shoulder. Which handball do you think Fabiano is 'fessing up to?
Compare and contrast that with the handball that saw Australia's Harry Kewell sent off with a straight red card under the
DOGSO rule:
Does Kewell look like he unnaturally extended his arm in the fraction of a second that this incredibly fast-moving ball came at him? I don't know, but it seemed like a very harsh red card. And I'm not even talking about the completely inexplicable disallowed goal for the USA (who move through the round anyway! :) ). If you want to dissect it further for yourself,
watch the video.*
So besides my griping, what does all this mean? Football is a massive business, generating billions of $USD in revenue both for FIFA and in merchandise and licensing businesses around the game. And virtually
none of that comes from Australia.
In this older analysis it's clear from FIFA's financials that the biggest revenue source for them is, the World Cup, and the biggest markets are "Europe" followed by the "US" and then Latin America. This revenue stream includes marketing rights, licensing rights, venue rights, and sponsorships. FIFA is a non-profit and uses that money to fund clubs, players, and events, and promotion of football. It's huge in Europe and Latin America, the US loves the World Cup, it's played year-round in Latin America, and millions of people are dedicated to it. 28.8 billion (that's with a "b") viewers watched the World Cup in 2002, as an aggregate that's most of the world watching 5 matches! FIFA's sponsors and partners in 2010 have
massive businesses in Europe, the US and Latin America.
Australia has about 22 million people and virtually no market when you look at relative $$ USD generated by football. To cater to Australia's needs and worry about Kewell's red card would be a business equivalent of insanity. But Brazil is a huge country that's getting richer, with a massive football market, a long-standing dedication to and passion for football, a great team, and several (5, I think) World Cup stars already on their jerseys. To compare, this would be like me ignoring the requests of my customers who pay me $1M+ USD for our software, in order to resolve the support needs of my customers with 10 people in their company. I like those 10 people and they often have an amazing company, I hope they use my software, but they just don't pay me enough to spend more than a relatively appropriate amount of time with them. I spend a lot of time making my $1M+ customers happy. *** Update after comments *** To be clear, I don't think anyone in football has instated a policy that sees leniency granted towards bigger countries or better teams. It's simply expected that they'll do well, at all levels. And expectations can be powerful things, particularly when there's a lot at stake.
So, I hope to see a great game later today where Australia redeems itself somewhat, even if we are leaving this tournament today. I hope my Brazilian friends don't mind me pointing out this kind of discrepancy; their players and team are still one of the absolute best, and a joy to watch. And I hope not to see another red card. But I won't be surprised if I do. Australia just isn't 'supposed' to do well at the World Cup. I'll still be cheering though... Aussie Aussie Aussie! Oi Oi Oi!
*BTW, you won't find any of these as photos or videos on FIFA's site, which is a little odd as you normally find photo's of great players scoring, both to celebrate that play, and promote the game amongst the millions of fans. Such is the nature of a business, you don't spend time pointing out your own inadequacies.